Resume Highlights
Recent Work Experience
Critical Mass
Copywriter | Production Writer
July 2025 - Present
imaware
April 2022 - October 2024
Content Marketing Specialist
Prev. role: Associate Editor
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Led the blogs with attention to SEO, factual accuracy, and audience needs
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Provided web copywriting and editing, from new pages to site overhauls
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Generated copy and design for emails, social media and paid ads
lululemon
Educator
September 2021 - November 2022
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Backed quarterly sales goals by expertly matching guest needs with products
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Collaborated with teammates to achieve exceptional guest satisfaction rates
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Efficiently fulfilled POS orders, organized inventory, and tracked floor stock
Education
Centennial College - School of Comms., Arts, Media and Design
September 2021 - May 2022
Communications & Professional Writing Graduate Certificate
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Intensive courses included communications strategy, content management, design, web copywriting, editing, social media planning, and technical writing
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Recipient of the Dean's Award for Academic Excellence, 2022
University of Victoria - Gustavson School of Business
September 2015 - August 2019
Bachelor of Commerce
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Dual specialization (Entrepreneurship and Service Management)
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Completed three-semester co-op program
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Recipient of the Entrepreneurial Spirit Award, 2019
Skills & Expertise
Languages
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English (Native Proficiency)
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French​ (K-12 French Immersion Diploma)
Certifications
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200 Hour Certified Yoga Teacher (Santosha Yoga Institute, 2025)
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Google Analytics Beginners, Google Ads Search
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Intro to Web Development (Lighthouse Labs, 2020)
Toolbelt
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Productivity: MS Suite, Google Workspace
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Websites: Wix, Webflow
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Design: Figma, Artboard
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Writing & SEO: Frase, MarketMuse, Grammarly
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Social Media Scheduling: Later
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Project Management: Airtable, Asana